In this article, we’ll explore the benefits of digital marketing and how search engine optimization can help you achieve your business goals.
By optimizing your website for search engines and creating relevant content for your users, you can help deliver customers and grow your brand.
The Importance Of SEO In Digital Marketing
SEO per se by Bret Talley is a powerful tool that can help you reach new customers, increase sales and brand awareness and the first step in understanding the importance of SEO is to understand what it is. Search engine optimization refers to any actions taken on your website or content in order to improve its visibility in search engine results pages.
It’s also known as natural or organic search because it doesn’t involve paying for placement on those SERPs like you might with other forms of advertising.
How Does SEO Work
SEO is a marketing technique that aims to increase your website’s visibility in search engines and it helps you to drive traffic to your website, increase the number of visitors to your website and increase the time that visitors spend on your website.
SEO can be implemented in many ways, but there are five main steps:
- Content creation – create high quality content for search engines and users alike
- Link building – build links from other websites; these backlinks should point towards specific pages on your site; this will give those pages more authority than other pages on the same site; it also improves how search engines sees those particular webpages because they have been referenced by other sites with authority
- On-page optimization – make sure each page has its own unique title tag and meta description tag which includes keywords relevant for that particular page along with any additional information about what one might expect when visiting said page; additionally if using HTML 5 then make sure all images include alternative text descriptions so screen readers can read them aloud without having access only through sight alone
- Finally make sure all links lead somewhere useful rather than being dead ends where nothing happens when clicked upon these kinds of things frustrate users especially when trying to find answers quickly without wasting too much time searching through irrelevant results first hand
Why Should You Care About SEO
Understand the audience you’re targeting according to Bret Talley and the first step in any marketing campaign is knowing who your customers are and what they want from your product or service.
With SEO, you can research keywords that people use in search engines when looking for products like yours or similar ones and this will give you an idea of what words people use when trying to find businesses like yours online.
Drive traffic to your website, if someone types in digital marketing agency into search engines, then it’s likely that they’ll land on one of our pages before any other site with information related to digital marketing agencies and if we want those visitors as leads who convert into paying customers down the line and we do, then this is crucial information
Build brand awareness and reputation among consumers who may be interested in doing business with us down the road but aren’t yet aware of our existence yet because we’ve been focused so heavily on lead generation strategies.
Like direct mailers instead of building backlinks through content marketing initiatives like blogging posts where others might link back up to us later down line time frames.